--- title: Does AI already have an opinion about your organisation? date: 2026-09-07T00:00:00+08:00 author: Jessica Kaitse canonical_url: "https://remedystudio.com.au/insights/does-ai-already-have-an-opinion-about-your-organisation" section: Insights Articles --- September 07, 2026 There's a particular kind of unease in not knowing what ChatGPT would say if someone asked it to recommend an organisation like yours. Not a bad review you could respond to, not a wrong phone number you could fix, just an absence you couldn't see and had no way to check. Until recently, that was simply how it was. As of the end of August 2026, Google's added a new tab inside Search Console that shows, in plain numbers, whether your own pages are turning up inside its AI-generated answers. It's a genuinely useful thing to be able to look at. It's also less complete than it sounds, and the honest read of it raises more questions than it settles. Let's take a closer look. ## What the report shows you The new tab tells you which of your pages appeared inside an AI-generated answer, in which countries, on which devices, and roughly when. If your booking page or your services page has shown up in one of Google's AI summaries in the last few months, it'll be sitting there. What it won't tell you is what someone typed to find you, or whether they clicked through to your site afterwards rather than just reading the summary and moving on. Google's also added a switch that lets you opt your content out of AI answers altogether. That's worth a proper think before touching it: opting out stops your content being reused, but it also takes you out of the layer more people are starting their search in. The report answers "did we show up," which is new. It doesn't answer "did that bring us anyone," which is the question that matters to an organisation. ## Showing up once doesn't guarantee you'll show up again Here's the part worth knowing before you get too comfortable with a good result: one study tracking Australian insurance-sector organisations mentioned by ChatGPT and Google over seven months found 57% of them were mentioned exactly once and never again. Longer, "everything you need to know" style pages dropped out of the picture three and a half times more often than comparison-style pages did. It's one sector, not a universal law, but it's a pattern worth taking seriously rather than assuming a mention is something you keep once you've earned it. Being mentioned isn't a badge you keep once you've earned it. It behaves more like a spotlight that moves around a room than a position on a shelf. There's a specific kind of deflation in checking back a few months after a good result and finding the mention's gone, no warning, nothing to point to. Worth knowing that in advance, so it reads as ordinary rather than as a sign something's wrong. ## The target moves without much warning In mid-2025, around 76% of AI Overview mentions came from pages that were already sitting in Google's top 10 search results. By early 2026, that had dropped to 38%. Nothing any of those organisations did caused that shift, it happened because of changes to how Google's AI systems pick and read their sources. The honest answer to "how do we get AI to recommend us," then, is that it moves, and mostly for reasons that have nothing to do with anything you've changed. You can be the top search result and still not be the one an AI answer mentions, and whatever gets you mentioned this month isn't guaranteed to work the same way in three. Which is unsettling if you're after a fixed answer, and a bit of a relief if you're not, because it means a bad month isn't necessarily a verdict on the organisation either. ## It only tells you about Google Microsoft's Bing has its own version of this report for Copilot, and it isn't included in what Google shows you. ChatGPT and Perplexity aren't covered by either. You could be doing well in one and invisible in another, and nothing in this one report would tell you that. ## What's worth doing about it Check it, but treat any single result as a data point, not a verdict, and look again in a few months rather than reacting to one number. Keep content specific to your own organisation, and update it when the facts underneath it change. A generic page nobody's opened in a year usually explains its own absence. Worth knowing too that the volume here is still small: AI-referred visits sit at around 1% of most sites' traffic. The visitors who do arrive this way tend to stay longer and engage more than an average visitor, though clean conversion figures for this aren't well established yet. Small numbers, worth a look once a month alongside your normal reporting, not something to lose sleep over either way. The unease from the start of this doesn't fully go away. Checking once a month won't tell you everything, and there's no version of this that hands you a settled answer. But it's no longer nothing, and for fifteen minutes a month, that's a fair trade. ***References*** - Search Engine Roundtable / Google Search Central, "Google Search Console Generative AI Tools Live" - - Search Engine Journal / Search Engine Roundtable, "Google Search Console AI Reports Rolled Out Worldwide" - - Somantra AI, "Content Graveyard" analysis (Australian insurance sector, 28,725 domains, 2.4 million citations tracked over 7 months) - - MR Research, "AI Search Citation Factors 2026" (citation probability by SERP position; top-10 citation overlap dropping from 76% to 38%) - - RanketAI, deep dive on Conductor's 2026 AEO/GEO Benchmark Report (AI-referred traffic at 1.08% of total visits) - --- ## About the author ![REMEDYNOV2540 }}](https://remedystudio.com.au/assets/uploads/images/RemedyPhotos2025/REMEDYNOV2540.jpg) ![REMEDYNOV2540](data:image/gif;base64,R0lGODlhwgEBAPAAAP///yZFySH5BAEAAAEALAAAAADCAQEAAAIThI+py+0Po5y02ouz3rz7D4ZTAQA7) **Jessica Kaitse** is a co-founder of Remedy Studio, a Perth web design and development studio that builds and looks after websites for schools, not-for-profits and healthcare organisations. She has worked on websites for more than 25 years and in SEO for 20. She focuses on strategy, content, and building sites that work now and hold up later, the thinking behind Remedy's vision: **build the present, own the future.** ### Share this article Twitter/X LinkedIn Facebook Copy link ### Written by Remedy We're a Perth-based web design and development agency helping schools, nonprofits, and businesses build digital infrastructure that lasts. We believe great design should be accessible to organisations doing important work. [ Does Google care if AI wrote your website content? No, but your readers do.](https://remedystudio.com.au/insights/ai-written-website-content) [A working website isn't the same as an accessible one ](https://remedystudio.com.au/insights/a-working-website-isnt-the-same-as-an-accessible-one)