Go New Zealand needed more than a brochure site. They were growing across two countries, working with several booking systems, and publishing a steady flow of content about Aotearoa. The project called for a foundation that could support real scale. That clarity shaped every decision.
The site now works as a long-term planning system built around how travellers actually organise a trip. The content model follows natural research behaviour: island, region, and experience. That structure lets visitors move through information the same way they think about their journey. High-performing categories such as self-drive itineraries sit upfront where they’re most useful.
A stable base came first. We moved their in-progress build onto reliable hosting early so nothing was lost and updates stayed predictable. Core templates, key regions, and the booking pathways were established before anything else. This kept momentum steady and protected future work.
Rich features bring each place to life. Interactive maps, location-tagged imagery, flexible regional pages, and wishlisting all help travellers build confidence as they browse. Each detail contributes to a site that acts like a planning tool rather than a gallery of pages.
The platform also handles the complexity of the tourism sector without adding noise. Multi-currency pricing is automatic. Australians see AUD, everyone else sees NZD, and partner-specific pricing rules flow through cleanly. Multiple booking providers connect into one experience so visitors never need to think about what’s happening behind the scenes.
Under the hood, the CMS is designed for ongoing publishing. Automatic tour imports, consistent templates, and mobile-ready layouts support the Go New Zealand team as they expand content over time.
This project shows what becomes possible when a website is treated as long-term infrastructure. Clear structure, dependable systems, and simple editing workflows give teams room to keep building without disruption.
If this sounds familiar, it’s probably time to rethink your platform.
Read more about the project
