The Opportunity
Small Story Merchants set out to change how the wine industry connects, bringing small, family-owned producers into a modern digital ecosystem.
Their early success created growing pains: manual orders, spreadsheets, and phone calls couldn’t sustain the demand. To expand nationally and internationally, they needed a system that handled inventory, trade pricing, and multi-brand management all while preserving their values of craft, sustainability, and connection.
The opportunity was to build a scalable, fully integrated digital infrastructure — one that supported real growth while staying true to the brand’s quiet authenticity.
The Remedy Approach
We designed a multi-phase transformation that evolved Small Story from a manual distributor into a fully integrated, global-ready platform.
Each phase delivered a clear layer of capability, from core design and content systems to complex backend infrastructure so Small Story could scale with confidence.
The Results
Small Story Merchants now runs a sophisticated, self-sustaining digital platform supporting 25+ producers across six countries.
- International growth: expansion from WA to five Australian states and Singapore
- Real-time operations: automated inventory and order management through SAP
- Hours, not weeks: new producer listings added in a fraction of the time
- Four connected brands: managed seamlessly within one system
- Scalable foundation: ready for new markets and ongoing growth
The platform has become the quiet engine behind their success — efficient, elegant, and designed to keep pace with the team’s ambition and values.
Project Details
Industry
Hospitality Wine Distribution & Import
Location
Australia & Singapore
Services
Website Design, E-commerce, System Integration, Hosting, Ongoing Care
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